Whenever embarking on any advertising venture, it's nice to track the return on your investment. Tracking helps you decide if that method of advertising was effective and what can be improved.

However, when marketing with DVD or CD, it can be harder to get direct feedback on your advertising. It can be difficult to get a gauge on whether your video was played or just tossed aside.

While DVD and CDs have been shown to be memorable and effective for advertising, how can you, the advertiser, track the success of that marketing?

It's not as difficult as you think. First, we have new software available that can track views of your DVD. It can be hard coded into your presentation and will let you know when it is watched. If you choose not to go that route, there are other ways to successfully track the success of your DVD Marketing campaign.

The key to tracking DVD and CD marketing is to compel your audience to respond to you via some more traditional methods like phone or Internet, and then make that mode of response unique to your advertising campaign.

For example, set up an email address or Webpage that is entirely unique and not listed anywhere else but on your DVD. Then, you can track hits to that email address or page. You can also set up separate phone numbers or extensions used exclusively on your DVD.

Coupon codes can also work to track your DVD. Simply offer a small discount via a code, and then track the uses of that code.

All of these techniques can take your DVD marketing to the next level. Contact VTI today for all your CD and DVD replication needs.

Labels: dvd, dvd markting, dvd replication, marketing tips, marketing tracking